By Lindsey Campbell, Captains of Industry
Hey Captains’ Readers:
Break out your Manolos and shake up a cosmo, Sex and The City 2 is in theaters today! If you’re a die hard like me, you’d pay 10 big ones to watch those ladies hobble around Manhattan in walkers and Depends if you could. So if you’re finding it almost impossible not to bolt out of your chair and head to the nearest theater during working hours, I feel you. But if you can possibly contain yourself, it’ll all be worth it. Boston is hosting some great premiere parties tonight complete with themed cocktails and sky-high stilettos. So if you’re in the mood for something a little harder than fountain soda, these are the hot spots to head to before or after the movie:
Burton’s Grill is hosting a Sex soirée from 7 pm – 10 pm. And it comes complete with themed cocktails that represent each character. For example, try sipping the Carrie Cosmo: strawberry vodka, triple sec, lime and cranberry juice. Sounds sexlicious.
Or go to Church and pray to the shoe gods while you drink up your Miranda Rights (a mix of peach, ginger liqueur, fresh lemons and blackberry liqueur).
If you’d like to learn more, check out Boston.com for all the details.
Now that we’ve got the hard news out of the way, here’s your Daily Deal:
1. When too much is just too much
Should you buy the toothpaste that whitens, or the one that fights plaque? Should you try the piña colada flavor or stick with classic mint? The options available to us when it comes to products are endless. And while it’s nice to have brands providing a variety of choices, it can be hard to make a final purchasing decision. I’m thinking it’s because most of us don’t want to make the wrong one and wind up regretting it (I whole heartedly regret buying piña colada toothpaste, just an FYI for those of you on the brink of making that unfortunate purchase). But what if stores took away some of our choices? Would we be mad? Upset? Nope. We’d be strangely comforted and a lot less stressed. Don’t believe me? When P&G reduced the number of their soap, skin care and detergent brands, they found that their sales actually grew. And many other large consumer product companies are following suit. It seems that by narrowing down choices, consumers can finally make one.
2. Biblical Armageddon should be taught alongside global warming
Not to get all gloom and doom on you, but have you ever wondered how life will end as we know it? Well, the Onion has. They deduce that either a biblical plague or global climate change will be the reason that we all kick the bucket. Bite the big one. Cash in. You get the idea. Watch this special report by Brandon Armstrong to learn more details about our untimely demise.
3. Learn “How To” with the Captains
As seasoned video production veterans, the Captains have created a few video customer testimonials in our time. And by now, we know a thing or two about a thing or two. So we decided it was time to put pen to paper (or fingers to keyboard) and share our most effective strategies with those of you who’d like to create an effective inbound marketing strategy for your business.
How can you get your hands on such valuable information? Just download our FREE eBook, “How to Make Video Customer Testimonials.” It has two chapters. The first explains the “Why.” If you’re not sure why video customer testimonials are important, this section will cover topics to get you in the know, such as increasing your credibility, turning your website into a TV channel, increasing referrals, giving people content to share, and showing off the personality of your company.
The second part of the eBook goes over the “How.” Topics include: telling a story, making the videos snackable, guiding users into a sales funnel, optimizing videos for search, and the need to publish new videos on a regular basis.
So if you’re looking to create more sales leads and make some more cash money (cha-ching), download our eBook. And be on the lookout for another Captains’ “How To” eBook next month.
Make it rain,
Captain Lindsey
green tech energy
Wind power is currently the largest component of renewables generation (excluding large scale hydropower). Globally, the capacity for generating electricity by wind power increased more than fivefold from 2000 to 2007, and the rate of increase has been rising in recent years (suggesting even faster rates of capacity growth in the coming years). By 2007, wind power accounted for approximately 19 per cent of electricity production in Denmark, nine per cent in Spain and Portugal, and six per cent in Germany.
Wind energy applications in the UK range from small battery-charging applications producing useful electricity remote from the electricity distribution network, to large wind farms producing electricity competitive with conventional power stations. The UK currently gets less than one per cent of all electricity from wind power. However, it has been estimated that wind power has the potential to provide 10 per cent or more of the UK’s electrical power requirements within the next 10 to 20 years.