Lindsey’s Daily Deal: Hairy Hair Problems, The Axe Boat and Props to the Captains’ Dads

By Lindsey Campbell, Captains of Industry

Hey Captains’ Readers,

Despite the bitter taste of failure, one good thing came out of Game 7. I learned about Bill Simmons. During each commercial break, my borderline Celtics-fanatical beau would leap off the couch to see what the sportswriter had to say about each play. And you know what? Even I, a basketball novice, found his comments hilarious and sarcastically honest. My favorite? “It’s in the works. If the Celts lose, I will still wear the 2010 World Champs t-shirt around L.A. all summer and pretend I’m in an alt-reality like a Lost character.” Phenomenal. If you’d like to be dazzled by some serious wordsmenship, check Simmons’ entire commentary on NBA.com or follow him on Twitter @sportsguy33.

Now on to the show:

1. Color-treated? Curly? Fine? Medium/Thick?

When you’re a lady, these are the types of questions you must consider when taking care of your mane. Guys, I’m guessing a dime-sized dollop of PERT Plus, a few scrubs, a quick rinse and you’re pretty much set. You’ve no idea the lengths we women go to make our locks glossy, voluminous and bewitchingly beautiful. Which is why a trip to the beauty aisle can sometimes be a daunting task. It takes FOREVER to pick out a shampoo and conditioner that will work on our color-treated-fine-but-sometimes-wavy hair. And beauty brands don’t exactly help us to narrow down the choices. In fact, Ted Mininni of MarketingProfs explains that Pantene, a $3 billion dollar brand, created so many hair care choices that their consumers began to get confused about which would be best for their hair type. After a little research, Pantene realized that if they wanted to stay a $3 billion company, they were going to have to reduce their product options by 1/3, reorganize their brand to fit only 4 different hair types, as well as label those brands more clearly for shoppers. Mininni points out that every brand needs an overhaul from time to time. The trick is to do it BEFORE sales start slipping, like Pantene did. By constantly evaluating how your customers feel about your brand, you can stay on top of your game without losing your customers, or your profit.

2. Axe Boat soon will be making another run. The Axe Boat promises something for everyone.

I hope the Celtic’s had a morning like this to take the edge off their cataclysmic loss last night. Complete with monkey, fire extinguisher and bikinis sans their owners.

3. Happy Father’s Day Jim, Jerry, Hesheng, Eamonn, Edwin, Donald, Ken and Bill.

Dads. They’re pretty great. They check your tires and your oil out of the goodness of their hearts, they can scare the crap out of any potential boyfriend with just one cocked eyebrow, and have your back even when you couldn’t possibly be any more in the wrong. So in honor of Father’s Day on Sunday, the Captains would like to take a sentence or two to thank our own dads for being so, well, dad-like. We appreciate all that you do.

Check out the Captains’ Dad-a-thon. These are some of our favorite Father’s Day commercials from Cherrios, Sprite and Publix.

Until Monday,

Captain Lindsey

PS: Captain Jerry, thanks for always letting me shine.