By Lindsey Campbell, Captains of Industry
Hey Captains’ Readers,
Here’s your Tuesday Deal:
1. My husband went to Australia and I all I got was cheated on
Things to Do in Australia:
-Box with a kangaroo
-Snorkel in the Great Barrier Reef
-Do the horizontal mambo with an Aussie without the Mrs. finding out
According to Ashley Madison, the online dating site that exclusively links married people to their next affair, two-timing your spouse when visiting Australia is a MUST DO (pun intended). Recently, the dating site unveiled their new billboard located near the Sydney Domestic Airport. The board features a scantily clad blonde with pouting lips and bedroom eyes lying next to the line, “Life is Short. Have an affair. While in Sydney.”
The Aussies aren’t happy. In fact, Australia’s Advertising Standards Bureau threatened to take the ad down if there are any more complaints about the billboard’s content. Which means that Ashley Madison just spent a couple billion on a board that won’t be seen by their target market. Just goes to show, cheaters never prosper.
2. What women want
Most guys will never figure it out. Heck, neither will most women. But luckily for us marketers, we get the advantage of using researchers, polls, and statistics to get to the heart of what women want…at least when it comes to the web.
In fact, Unicast recently published a study that explored how 526 adult women feel about advertising on the Internet. The results showed that the respondents could only recall ads that were for sales and discount codes (Amen, sisters). And when they were asked to recall actual products that they’d seen advertised, most of the ladies could only remember entertainment-related products. Not too surprising. However, Unicast did find one interesting fact about women and the web. Respondents who were regular blog readers were actually more open to ads that were located on their blog of choice than any other web location. It seems that we females are more likely to respond to advertising from sources that we use and trust. Score one more for content!
3. Allstate’s Most Wanted
Text-Happy Teenage Girls
Known For: Driving pink cars and having short attention spans
Last Seen: Conducting a hit and run in the mall parking lot
Key-Wielding Kooks
Known for: Having secret vendettas against people with nice cars
Last Seen: Lurking in a dark parking garage
Drivers Who Maliciously Tailgate Motorcyclists
Known for: Flashing their high beams and passing on the right
Last Seen: Weaving through traffic doing 90 during rush hour
According to Allstate, the car insurer, these are the top three drivers that cause the most accidents on the road. So to remind drivers of how important it is to get car insurance, Leo Burnett created a clever new teaser campaign that demonstrates just how treacherous these dangerous drivers can be. Or, if you want to report a tip, please contact info@captainsofindustry.com. Thank you for your cooperation.
Until tomorrow,
Captain Lindsey
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