July 28, 2010
Lindsey’s Daily Deal: All The Cool Kids Are Doing It, Breaking Through and Raccoons Running Amok With Your Electronics
By Lindsey Campbell, Captains of Industry
Hey Captains’ readers,
Here’s your Wednesday Deal:
1. But, all the cool kids are doing it!
In high school, the coolest kids always started the biggest trends. In my heyday, it was tight, bellbottom jeans, white eyeliner and unfortunately, velour tracksuits. I still shudder at the thought. But, even though I’m no longer rocking a J. Lo inspired ensemble with “Juicy” written across my behind, I still think that the coolest, most happening people are the ones that get the ball rolling when it comes to new ideas and major trends. Case in point, Renewable Power News just announced that Google recently decided to purchase wind power for the next two decades to provide clean energy to its data centers. If Google isn’t sitting at the cool kids table, I don’t know who is. Hopefully, Google’s example will inspire other companies and institutions across the nation to rethink where their power comes from. And if your CEO still isn’t convinced that renewable power is the way to go, just let him know that the cool kids are doing it.
2. You don’t have to break through a wall to breakthrough
The AdCouncil definitely had their heart in the right place with their most recent PSA, just not their concept. In their latest spot, they encourage people in menial labor-type jobs to go get their GED. The idea is that getting a GED can help break down barriers and will lead to better jobs. A few years ago, I would have said they were totally right. But with the unemployment market the way it is, I know friends with PhD’s that can’t catch a break. Rather than trying to entice people to go back to school so they can land their dream jobs, the AdCouncil should’ve encouraged blue collar workers to get their GED now, so when there are job openings, they’d be ready to compete. David Gianatasio of AdFreak also mentions that waitstaff, grocery store workers and parking lot attendants everywhere are probably more than a little offended that the Ad Council depicted their jobs as a sprit-sucking black holes. But, speaking as a former waitress, we are more than aware that our jobs are the epitome of terrible. So, no hard feelings Ad Council. It’s all in a day’s work.
3. Or B. Raccoons to run amok with your elec-tronics
I’m digging United Van Lines’ latest commercial. Rather than rattling off their benefits as to why they’re the best moving service, they give consumers a choice. For instance, “Do you want A) a seamless professional move? Or B) your possessions set on fire?” When you put it like that, how could someone with a move on their hands say no?
Until tomorrow,
Captain Lindsey
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