If You Tell It, They Will Come

By Lindsey Campbell, Captains of Industry
I’d like to bet my Super Bowl winnings that anyone who didn’t watch the game Sunday night still saw the top-rated commercials. How can I be so sure? Well, because content that tells a story gets watched. In fact, Google’s “Parisian Love” spot jumped from 27,020 views to 2,706,757 views on just one YouTube channel, and it’s only been 2 days since the Saints announced they were going to Disney World. When it comes to content that tells an interesting story, the people will come to you.