By Ted Page, Captains of Industry
Nation, today’s word is “Content.” That’s web content, my friends, in this case a video Captains of Industry created for a company called Vitality. Their product, the GloCap, is a drug prescription bottle cap that’s connected wirelessly to the Internet and is able to send alerts to remind patients when it’s time to take their medicines. The video we created was featured on the Colbert Report on March 18 as part of a segment on mens’ health. This is one more example of how good web content generates greater visibility for clients’ products and services. People search for topics on the web. They browse and snack on information. A web video that tells a story is more tasty than boring text, so more blogs link to it, resulting in higher search engine rankings. Colbert’s show is really funny, but there’s a serious lesson here for marketers. Instead of spending a fortune on SEO tricks or advertising, companies are better off investing in web videos or other content that tells a great story and gets found faster, easier and more cost-effectively.
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