By Lindsey Campbell, Captains of Industry
Some agencies still don’t get it. Traditional advertising is dead. Gone, checked out, finito! Yet some traditionalists still cling to the vain hope that they can shove whatever brand message they want down their consumers’ throats and they’ll immediately start buying like it’s going out of style.
Well ad dinosaurs, I hate to be the one to tell you, but in today’s advertising world there’s really only one certain and inalienable truth: the consumer is king. They’re in the driver’s seat now and we’re just along for the ride. They can choose what they want to see or learn, whenever and wherever they want to see or learn it—AND THERE’S NOTHING WE CAN DO ABOUT IT.
So you don’t become an advertising fossil, check out FITC’s video about the last advertising agency on earth. It’s a hilarious take on what happens when agencies cling to the familiar rather than accepting the techniques of today. Or take a look at the traditional Irish wake Captains of Industry held for advertising back in October. With all the signs that conventional advertising is gone for good, I sincerely hope all the CEOs, CMOs, EVPs or what have yous that still don’t get it, will eventually come around.
Godspeed, good luck, and may the advertising force be with you.
Brian
Where do you suggest I go to get information on ‘techniques of today?’
Debbie Williams
this is really funny…and we toally agree! thanks for sharing.
Jim Gleason
Just wondering if there’s any way we can help you stick a fork in the ones that are done. We like to think we’re creative and responsive and would like to hear from you if any opportunities you have need another set of eyes or a perspective from the right side of the box. Best, Jim
Connie Burtcheard
I absolutely agree. I made a post very similar to this not too long ago about the “Dinosaurs are dying.
http://advice.agencyadvisor.com/2009/11/06/the-diosaurs-are-d.aspx
Amy
Just wondering if there’s any way we can help you stick a fork in the ones that are done. We like to think we’re creative and responsive and would like to hear from you if any opportunities you have need another set of eyes or a perspective from the right side of the box. Best, Jim