It is time for more erudition from the Captains, this time in the form of a free eBook about making video customer testimonials, and how companies should use them as part of an effective inbound marketing strategy. The eBook, which is a compilation of our 10+ years of video production experience, is split into two chapters: why video testimonials are important, and how to make them effectively. The Why includes topics like increasing your credibility, turning your website into a TV channel, increasing referrals, giving people content to share, and showing off the personality of your company. The How section includes topics like telling a story, making the videos snackable, guiding users into a sales funnel, optimizing videos for search, and the need to publish new videos on a regular basis.
We hope you enjoy!
Download “How to Make Video Customer Testimonials.
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