The Energy Marketing Agencies List

energy marketing agencies - captains of industryThe energy landscape—particularly in the Unites States—is going through a profound shift. This requires companies to communicate differently.

Enter an energy marketing agency.

Over the past five years we saw a rise in smart meter implementation across the country, wind and solar energy are now at a place where they’re financially self-sustaining, and we’re beginning to see growth in the use of electric cars and advanced battery practices. With all this change there’s an increased need for smart, sophisticated marketing and communications to speak to energy consumers, utility managers, project developers or financiers.

There are some great energy marketing agencies out there to help you do this.

I’ve complied a list of all the energy sector communications specialists I know of and admire in the US.

Truth in advertising disclaimer: one of these companies is my own (Captains of Industry), but the reality is that ALL of the agencies I’ve listed here bring something different to the table and are worthy of your consideration as you start to look for a partner to help you communicate effectively.

If you’re a company in the energy sector looking for communications or marketing help, here’s some places you can go.

Energy Marketing Agencies

  • Captains of Industry
    Captains of Industry (that’s us!) is a creative content marketing firm that works with challenger brands. We specialize in energy sector communications. We’ve done successful marketing for companies focusing on wind, solar, demand response, energy consulting, electric cars, battery technology and more. Check our more details around our energy sector marketing case studies.
  • The McDonnell Group
    As the leading integrated marketing firm for the energy industry, we provide a full range of marketing services designed to build the value of your company. With actionable research, powerful strategy, dynamic branding, and creative marketing and communications, we can help you build an integrated, results-driven marketing program to know more, do more, and be more.
  • FleishmanHillard
    Secure. Sustainable. Affordable. Society increasingly demands energy that is secure, sustainable and affordable. FleishmanHillard can help energy clients manage stakeholder expectations created by these often competing demands. FleishmanHillard’s global energy and utilities team provides the counsel today’s organizations need to successfully operate in an environment demanding transparency and high levels of accountability.
  • Antenna Group
    Antenna is a full-service, strategic communications firm specialized in emerging and established energy technology and high technology companies. Widely recognized within media, financial and industry circles as the go-to firm for public relations.
  • The Energy Agency
    As the first firm focused exclusively on the energy industry, we develop creative marketing solutions to facilitate meaningful brand interaction.
  • Edelman
    In 1952, Dan Edelman planted the seed for a new kind of company – one that would redefine the role of public relations. Sixty years later, we continue to push the boundaries of what PR can do. Grounded by our core values and strengthened by our independence, we help clients communicate, engage and build relationships with their stakeholders.
  • Shelton Group
    Are you trying to build a brand around energy responsibility and sustainability? Shelton Group understands your marketing challenges like no other agency. We’re the nation’s leading marketing communications firm focused exclusively on energy and the environment – you’re the reason we exist.
  • Saxum
    Our experienced energy communication strategists understand what it takes to break through. We can help your organization inspire change among internal stakeholders, build awareness and demand for products and services, navigate the unique pressures of investor communications and win the hearts and minds of stakeholders in critical areas of operation.
  • M/C/C
    We’ve provided complete, integrated marketing communication services both for energy companies and for clients needing to reach energy companies, in areas ranging from traditional energy resources to today’s clean energy options.
  • The Merritt Group
    The energy industry will continue to evolve and therefore businesses must be ready to clearly articulate their vision for the industry and differentiate their position in the marketplace. Merritt Group provides a voice for innovative energy companies. We take complex technologies and services and make them accessible to the consumers, investors and policy makers that organizations must communicate with on a daily basis.

If you’re working with other marketing or communications firms in the energy sector that you think are great let me know, share in the comments section, and we’ll add them to the list!

Substantive Content: Responses over comments

The comments section of any blog or online magazine is a great place to share perspectives or reactions to an author’s content. But too often, I find comments sections either overpopulated with drivel, covered in spam, or totally unengaging. Comments were once a great measure of a piece of substantive content’s success or popularity; now I feel like comments sections are in desperate need of an update. Clearly, the team at Medium.com feels the same way, and I admire the platform that they’ve developed to address the problem.

medium.com - substantive contentMedium, an online forum/magazine focused on the social sector, has a proprietary commenting platform they call ‘Responses’. ‘Responses’ offers a fresh take on how to bring comments back into the realm of the substantive, going one step further than the traditional comments section in the footer by republishing someone’s response as a standalone article on their own stream. Additionally, responses only populate in the footer of the original article if that article’s author recommends them.

Two big benefits come out of this approach. First, it encourages people to submit more meaningful content and thought-provoking responses to articles. Knowing that your two-line quip or superficial gab won’t make the queue unless the publisher finds it helpful encourages more attentive writing (this also aligns with the Medium.com brand and mission). Second, when there is more thoughtful commenting, Medium turns those responses into contextualized content through republishing. Responses, republished as articles, will increase engagement with the platform and help populate a regular stream of new, compelling content.

I’m excited to see how ‘Responses’ plays out over time—whether it proves a promising approach to stopping the onslaught of annoying comments. And if you haven’t heard about Medium.com, I encourage you to check it out. It’s a slick platform where anyone can write articles or create their own stream. Plus, I hear the experience of writing and publishing is top-notch.

If you want to get more people to see your video, think like an animal.

One of the most interesting lessons from the book Switch, by the Heath brothers – which, admittedly, I am obsessed with – is that we humans have a built-in tendency to follow the behaviors of others in our group. We are more comfortable taking actions when we know that other people are doing the same thing. TV producers having been using this fact for decades. Take the sitcom, for example. If we were in a live studio audience, we’d follow the behavior of others in the crowd by laughing along with the group. But when we watch a sitcom at home we are often alone, without a group to follow behaviorally. So producers built in fabricated crowd laughter that automatically triggers our urge to laugh along.

Which begs the question, how do we follow the herd in the age of YouTube, when so much video entertainment does not include a laugh track – and we are even more often a singular audience watching video at our desks (when we should be working)? YouTube and other channels wisely include the number of “likes” and views per video. They also make it easy to search for the most popular videos in a given category. We don’t have fake laughter to tell us what’s funny, but the herd nevertheless guides our viewing choices. To experience this, check out Battle at Kruger, arguably the most fascinating wildlife video ever captured on camera – and by a couple that just happened to be in the right place at the right time while on a safari. It has over seventy-five million views. We humans quite literally “follow the herd” when we watch this video.

We think of our species as smarter than all others. But we are all animals nevertheless. So, when you’re making a film you want your target audience to see, think about how to create the perception that others in the same herd are heading in the same direction. One way to do this is to recruit a thought leader in a category, or celebrity, that your target group is used to following (perhaps quite literally following on Twitter). The people you want to reach will be far more likely to follow along. It’s our nature.