A Boston agency creating original, custom-made inbound marketing content.
With more and more people tuning out traditional advertising, good inbound marketing content – from viral videos, to podcasts, quizzes and games – is central to your inbound marketing strategy. And no agency has more experience creating marketing content than Captains of Industry. When BusinessWeek ran a CEO series about online video, two of their top ten best picks of the year were by Captains of Industry – The Institute for Backup Trauma, starring John Cleese (see credits below*), and the D Stop microsite for Dunkin’ Donuts.
Our original content is entertaining and engaging, so people choose to share it with their friends and colleagues. But it’s also created with your brand messages built in, which means web audiences learn about your company without that sense of being ‘marketed to.’ This helps our clients do more with less.
We are experienced creating quality content for smaller companies who are taking on their industry’s Goliaths, and for Fortune 500 companies who are breaking free of traditional media – for both B2B and B2C campaigns. To experience some of our content, please check out our portfolio’s content section.
* LiveVault credits: Written and directed for Jeff Weiner of JDW Marketing for his client, LiveVault, and produced by Doug Feinburg’s Thunder Sky pictures.